Branding is a vital part of your business strategy, the right brand identity can transform your business and win potential clients. Whether you have your own idea or need our designers to create a concept for you, we can work to your needs.
You can come in and talk face to face with one of our designers or carry out the whole process via email, which ever suits you best. Typically during these stages we discuss what it is you are looking to achieve and advise the best possible way to get there. It could be a complete re-brand or new brand creation, if so then we will spend the time to get your identity looking spot on. Once this part is done it is then easy to transfer this identity on to any of our other services.
We pride ourselves in our ability to guide you every step of the way, which we believe is vitally important. You can be as involved as you like in the design process, you can leave it to us or add your input at any time.
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?
The short answer is: everything.
A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.
Let’s take a look at the important ways a strong brand impacts your business:
One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful Nike “swoosh”. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.
Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers.
Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.
Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.
The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.